The forty people who opened nothing
Every list has a dormant third. Most advice says to win them back. The arithmetic says to let them go, and to do it on purpose.
Redemption
Conversations with people who have been publishing long enough to have opinions.
One column is not a limitation
Email design has one real constraint and about forty imaginary ones. Working inside the real one is where the good work is.
Six tools I stopped paying for
An audit of a newsletter stack that had quietly grown to 214 euros a month, and what survived it.
03RedemptionPost Score: 002RedemptionPost Score: 0
Marco Peña on charging for what he gives away
Eleven years, no paywall, and a paid tier that unlocks nothing. He explains why it works and why he nearly did not try it.
The archive is the product
Most newsletters treat past issues as a backup. They are the only thing a new reader can judge you on before they hand over an address.