The send button is a design problem
An irreversible action with no undo, pressed while tired, on the thing you care most about. No wonder everyone has a story.
Industry
Conversations with people who have been publishing long enough to have opinions.
Ellen Wu has sent 300 issues without a schedule
No cadence, no calendar, no apology. She argues that consistency is a promise about quality, not about Tuesdays.
Plain text still beats your template
I ran the beautiful HTML version against a near-plain one for four months. The plain one won on every number I cared about.
06IndustryPost Score: 001IndustryPost Score: 0
The welcome email is doing all the work
It gets opened four times more than anything else you send, and most people write it once, in a hurry, and never look at it again.
Why anyone still starts a newsletter
Email is the last channel where nobody else decides who sees your work. That is the whole pitch, and it is enough.